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How Did Corey Moen Create The Webflow Conf Website: Integration Masterclass

Corey Moen
Staff Brand Designer

Corey Moen combines 9 tools together and implements it using Slater

In the dynamic landscape of web development and event planning, crafting an engaging experience for attendees is an art. We had the opportunity to sit down with Corey Moen, a legend in the realm of Webflow development. Corey embarked on a journey to create a seamless and captivating experience for the Webflow Conf website. The project involved meticulous planning and the integration of diverse tools to manage a conference spread across four cities on two continents. Corey's expertise in both design and front-end development played a pivotal role in bringing this ambitious project to life.

The Challenge: Moving Beyond Generic Event Platforms

Webflow Conf is an annual gathering of design and development enthusiasts that's become a beacon for the no-code and low-code community. The Webflow team faced a significant challenge. Traditional event platforms, while functional, often lack the flexibility to fully embody a brand's aesthetic and values. These platforms typically offer limited customization, restricting branding to basic elements like logos and colors. This constraint sparked a decision within Webflow: to build the conference website in-house, ensuring a seamless blend of functionality and brand identity. The goal was not just to build the Webflow Conf website's front end but to control the entire registration flow, forms, reporting, on-site check-in, and more. The twist? They aimed to accomplish all of this using the power of no-code, with Webflow as the anchor, along with other tools like Memberstack, Airtable and Slater.

The In-House Solution: Digital Alchemy

Webflow's in-house approach hinged on integrating a suite of tools to create a cohesive and efficient system. Central to this was the use of Webflow for frontend development, coupled with other powerful no-code tools. This integration allowed for an unparalleled level of customization and control over the user experience. The synergy of Webflow, Memberstack, Airtable and Slater helped transform a virtual event into a seamless and delightful experience for both organizers and attendees.

MemberStack emerged as a key component in managing user authentication and membership. Its flexibility and compatibility with Webflow allowed the team to craft a tailored user journey, guiding participants seamlessly from registration to active engagement in the event.

Airtable, acting as the backend database, assumed a crucial role in overseeing a myriad of tasks, from curating session content to meticulously handling attendee data. Its versatility and user-friendly interface positioned it as the ideal choice for managing complex datasets, ensuring a smooth and efficient data flow throughout the entire lifecycle of the event.

In the Webflow Conf site's creation, Slater emerged as a vital player. Corey heavily relied on Slater, our AI-powered tool, to connect Webflow's strengths with the unique features needed for the event. It sped up coding and testing, making the integration of different parts super smooth. Corey’s use of Slater proves that having the right tools can turn tricky jobs into a walk in the park.

The Infinite Possibilities of Custom Coding with No Code

The success of the Webflow Conf website speaks volumes about the potential for creating engaging digital experiences without getting bogged down in complex code. It's a triumph achieved through a strategic combination of specialized tools, reflecting Corey's practical philosophy of seamlessly integrating tools into their respective domains.

This endeavor not only tackled initial challenges but also established a new standard for event platforms that go beyond mere functionality. Corey Moen and the Webflow team, with their adept fusion of technology and creativity, haven't just explored possibilities—they've redefined them. This highlights that with the right mix, the possibilities are truly boundless.

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